Staying Steady, Staying Safe: Troy Medicare's Commitment to Fall Prevention for North Carolina Seniors

CHARLOTTE, NC — Falls are the leading cause of injury among adults 65 and older — and most are preventable. Troy Medicare is investing in proactive fall prevention outreach as part of its commitment to keeping members healthy, independent, and out of the emergency room.

Through its Care Management team, Troy Medicare is reaching out directly to members to discuss fall history, review medications that may increase fall risk, and address balance concerns before they lead to serious injury. Members can connect with a Troy Care Manager by calling 910-878-2730, Monday through Friday, 9 a.m. to 5 p.m., or by visiting the Contact Us page.

Why Falls Matter

"Falls don't just cause injuries — they cause fear," said a Troy Medicare care manager. "A senior who falls once often becomes afraid to walk, to go outside, to stay active. That fear leads to isolation, deconditioning, and a cascade of health problems. Our job is to intervene before that first fall happens."

Troy Medicare's approach to fall prevention reflects its broader care philosophy: use the pharmacy and care management relationship to catch problems early. Pharmacists, who see Medicare beneficiaries more frequently than any other healthcare provider, are often the first to notice gait changes, dizziness from new medications, or other early warning signs.

The Fall Prevention Program

The fall prevention program includes medication reviews to identify drugs that increase fall risk (such as sedatives, blood pressure medications, and certain antidepressants), referrals to physical therapy and balance training, home safety assessments, and ongoing check-ins from the care management team. Members can find a provider for physical therapy and rehabilitation referrals.

Home safety is a critical but often overlooked component of fall prevention. Troy Medicare's Care Managers discuss practical modifications with members and their families — securing loose rugs, improving lighting in hallways and stairwells, installing grab bars in bathrooms, and removing clutter from walkways. These simple changes can dramatically reduce the likelihood of a fall at home, where the majority of senior falls occur.

Nutrition and Fall Risk

The program also addresses the nutritional factors that contribute to fall risk. Vitamin D deficiency, dehydration, and malnutrition can all affect balance and bone strength in older adults. Care Managers work with members to review their dietary habits and, when appropriate, coordinate with their primary care provider to recommend supplements or nutritional counseling.

The Scope of the Problem

According to the CDC, one in four Americans aged 65 and older falls each year, resulting in over 3 million emergency department visits and more than 36,000 deaths annually. Yet fewer than half of seniors who fall tell their doctor. Troy Medicare's proactive outreach model is designed to close that gap.

Recovery and Ongoing Prevention

For members who have already experienced a fall, Troy Medicare's care management team provides follow-up support that includes reviewing the circumstances of the fall, adjusting medications if needed, and connecting members with physical therapy or occupational therapy services. The goal is not only to prevent future falls but also to restore the confidence and independence that a fall can take away.

Troy Medicare's fall prevention initiative is part of the company's broader investment in preventive care — programs designed to keep members healthy and out of the hospital rather than treating problems after they occur. This preventive approach aligns with the company's pharmacy-first model, where the trusted relationship between a pharmacist and a patient serves as the first line of defense against avoidable health events. Troy Medicare maintains rigorous compliance with CMS quality standards across all of its care programs.

Troy Medicare members with questions about fall risk or who want to schedule a care management consultation can call 910-878-2730 or reach Troy Medicare's member services line at 1-888-494-TROY (8769). Additional plan information is available in the Documents & Forms section, and members can learn more about Troy Medicare and its mission.

About Troy Medicare
Troy Medicare is a pharmacy-powered Medicare Advantage plan serving North Carolina. Founded by pharmacists, physicians, and technologists, Troy Medicare combines data-driven care management with deep community relationships to deliver better outcomes for seniors.